About

Lauren Sofair is a creative director and executive producer with over a decade of experience leading award-winning video and advertising campaigns for top global brands. She is currently the Senior Vice President of Video at Bustle Digital Group, where she oversees branded video across its portfolio of publications, including NYLON, W Magazine, and Bustle.

Prior to BDG, Lauren held Executive Producer roles at Vox Media and Condé Nast, where she developed a reputation for bridging business strategy with creative vision. Her experience spans industries such as fashion, beauty, tech, travel, food, health, and automotive, transforming ideas into content across platforms.

Lauren is a graduate of the University of Miami with a B.S. in Video and Film, and Psychology.